PROMOTIONAL CAMPAIGN
November, year over year.
Comparing the November 2024 promotion with November 2023: ROAS increased by 36%, CTR increased by 25% and cost per result decreased by 20%. CPC remained unchanged.
DIGITAL MARKETER · LJUBLJANA, SLOVENIA
Creative thinking.
Measurable
impact.
I’m Ivana. I work across digital marketing, Shopify and technical integrations — connecting campaigns, content and the systems behind an online store.
Explore my work ↓7 years in digital marketing · Creative & technical
01 / INTRODUCTION
MY AREAS OF WORK
Paid media
Shopify & integrations
Creative production
THE PERFORMANCE SIDE
01 — RESULTSGood creative.
Better numbers.
A sales growth campaign focused on increasing online sales during a period without discounts. Results compared with the same period a year earlier.
+91.62%
Return on ad spend
+136%
Click-through rate
−40.74%
Cost per click
−37.91%
Cost per result
Source: selected sales growth campaign from my portfolio. Year-over-year comparison.
More campaign examples +
GOOGLE ADS
Brand & broader searches.
The branded campaign achieved 16.76 ROAS, 14.91% CTR and a 10.75% conversion rate. The broad collagen campaign generated 86 conversions, with 3.66 ROAS and 6.48% CTR.
CAMPAIGN TESTING
Testing assumptions.
For a new product under an established brand, I compared Advantage+ with broad targeting against a ROAS objective of 4.0 or higher. Broad targeting performed better across most measured metrics.
A SELECTION OF WHAT I DO
02 — SELECTED WORKFrom the idea
to the screen.
Campaigns, content and the systems that connect them. My work combines creative production with hands-on Shopify operations, email platforms and technical problem-solving.
CREATIVE IN MOTION
Video ads & AI experiments.
Videos play muted while in view. Select a video to watch with sound and playback controls.
BEHIND THE STOREFRONT
SHOPIFY & INTEGRATIONSMaking the pieces
work together.
A large part of my work happens behind the scenes: maintaining Shopify, connecting marketing tools and investigating technical issues.
Store content & migration support
The task: Keep the store up to date and support the move to Shopify.
My work: Product pages, store content and onsite SEO, plus redirects, integrations and checks before launch.
Shopify → Klaviyo
The task: Move email marketing from ActiveCampaign to Klaviyo and connect it to the store.
My work: Subscriber migration, rebuilding forms and key flows, and checking Shopify event syncing.
See the email & integration example ↑Payments, plugins & troubleshooting
The task: Investigate issues across the store and its connected tools.
My work: Testing plugins and payment setup, investigating technical issues with AI support, and coordinating with external partners.
SELECTED SHOPIFY IMPLEMENTATIONS
▶ Watch filmEXPLORING ANOTHER SIDE OF CREATIVITY
A story beyond
the campaign.
The Girl Who Reads the Sea is my independent short film, created using Higgsfield and video editing tools. A personal project exploring AI filmmaking, separate from my marketing work.
Watch the short film ↗THE PERSON BEHIND THE WORK
03 — ABOUTA creative eye.
A practical mind.
I enjoy combining creative work with the practical side of digital marketing.
View my CV ↗I’m a digital marketer based in Ljubljana, originally from Krk, Croatia. I’m open to relocation for the right opportunity, including Zagreb, and interested in flexible or hybrid collaborations. For the past seven years, I’ve worked across paid advertising, email marketing, content and ecommerce.
At Gaia Adria, I work on campaigns for Gaia Naturelle across regional markets: planning and optimising Meta and Google Ads, creating visuals and videos, managing email campaigns and updating Shopify and WordPress content.
Alongside campaigns and creative work, I spend a substantial part of my time on Shopify and technical tasks: connecting tools, checking integrations, testing plugins and payment setup, and troubleshooting issues. I also supported the move to Shopify, including redirects and checks before launch.
2019 — PRESENT
Digital Marketer
Gaia Adria · Ljubljana
2018 — 2019
Graphic Designer
Plodine d.d. · Rijeka
Graphic design & print-ready artwork preparation
2019
Marketing Associate
Camping Straško · Novalja
EDUCATION & PROFESSIONAL TRAINING
Bachelor’s Degree in Informatics
Business Department
Specialist in Internet Advertising
Professional training in digital advertising
Additional training: Web Design · Ekspert Educational Centre, 2016–2017
Advertising with Meta · Coursera, 2022
TOOLS I WORK WITH
Meta Ads Manager · Google Ads · Shopify · WordPress · Klaviyo · ActiveCampaign · Canva · CapCut · Filmora · Higgsfield
HAVE A PROJECT IN MIND?