PROMOTIONAL CAMPAIGN
November, year over year.
Comparing the November 2024 promotion with November 2023: ROAS increased by 36%, CTR increased by 25% and cost per result decreased by 20%. CPC remained unchanged.
DIGITAL MARKETER · LJUBLJANA, SLOVENIA
Creative thinking.
Measurable
impact.
I’m Ivana. I connect paid advertising, content and ecommerce to help brands grow — from the first idea to the campaign results.
Explore my work ↓7 years in digital marketing · A hands-on approach
01 / INTRODUCTION
EXPERIENCE WITH
Gaia Naturelle
Glowin Face Yoga
Pulse
THE PERFORMANCE SIDE
01 — RESULTSGood creative.
Better numbers.
A sales growth campaign focused on increasing online sales during a period without discounts. Results compared with the same period a year earlier.
+91.62%
Return on ad spend
+136%
Click-through rate
−40.74%
Cost per click
−37.91%
Cost per result
Source: selected sales growth campaign from my portfolio. Year-over-year comparison.
More campaign examples +
GOOGLE ADS
Brand & broader searches.
The branded campaign achieved 16.76 ROAS, 14.91% CTR and a 10.75% conversion rate. The broad collagen campaign generated 86 conversions, with 3.66 ROAS and 6.48% CTR.
CAMPAIGN TESTING
Testing assumptions.
For a new product under an established brand, I compared Advantage+ with broad targeting against a ROAS objective of 4.0 or higher. Broad targeting performed better across most measured metrics.
A SELECTION OF WHAT I DO
02 — SELECTED WORKFrom the idea
to the screen.
Ad creative, video, copy and email. Different formats, connected by an understanding of the brand and the people it wants to reach.
CREATIVE IN MOTION
Video ads & AI experiments.
Video examples open in Google Drive in a new tab.
EXPLORING ANOTHER SIDE OF CREATIVITY
A story beyond
the campaign.
The Girl Who Read the Sea is my independent short film, created using Higgsfield and video editing tools. A personal project exploring AI filmmaking, separate from my marketing work.
Watch the short film ↗THE PERSON BEHIND THE WORK
03 — ABOUTA creative eye.
A practical mind.
I enjoy combining creative work with the practical side of digital marketing.
View my CV ↗I’m a digital marketer based in Ljubljana, originally from Krk, Croatia. For the past seven years, I’ve worked across paid advertising, email marketing, content and ecommerce.
At Gaia Adria, I work on campaigns for Gaia Naturelle across regional markets: planning and optimising Meta and Google Ads, creating visuals and videos, managing email campaigns and updating Shopify and WordPress content.
I also supported the move to Shopify, working on redirects, integrations and checks before launch. I like understanding how the creative and technical pieces fit together.
2019 — PRESENT
Digital Marketer
Gaia Adria · Ljubljana
2018 — 2019
Graphic Designer
Plodine d.d. · Rijeka
2019
Marketing Associate
Camping Straško · Novalja
TOOLS I WORK WITH
Meta Ads Manager · Google Ads · Shopify · WordPress · Klaviyo · ActiveCampaign · Canva · CapCut · Filmora · Higgsfield
HAVE A PROJECT IN MIND?